Last updated: August 8, 2025
This Privacy Policy describes how varoninc.se (“the Site”, “we”, “our” or “ours”) collects, uses and discloses your personal information when you visit, use our services or make purchases on varoninc.se (“the Site”) or otherwise communicate with us about the Site (collectively, the “Services”). In this Privacy Policy, “you”, “your” and “yours” refer to you as a user of the Services, whether you are a customer, website visitor or other person whose information we collect in accordance with this Privacy Policy.
Please read this privacy policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, in particular to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last Updated” date and take any other steps required by applicable law.
How we collect and use your personal data
In order to provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of use, and protect or defend the Services, our rights, and the rights of our users or others.
Personal data that we collect
The type of personal information we collect about you depends on how you interact with our website and use our services. When we use the term “personal information”, we mean information that identifies, relates to, describes or can be linked to you. The following sections describe the categories and specific types of personal information that we collect.
Information we collect directly from you
The information you provide directly to us through our services may include:
- Contact information, including your name, address, telephone number and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information, including your username, password, security questions, and other information used for account security.
- Customer service information, including information that you choose to include in your communications with us, such as when you send a message through the Services.
Certain features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). For this purpose, we may use cookies, pixels and similar technologies (“Cookies”).
Usage Data may include information about how you access and use our Website and your account, including device information, browser information, information about your network connection, your IP address, and other information related to your interaction with the Services.
Information we receive from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that manage our website and services, such as Shopify.
- Our payment processing companies, which collect payment information (e.g. bank account information, credit or debit card information, billing address) to process your payment for the purpose of fulfilling your orders and providing the products or services you have requested, in order to fulfill the contract we have entered into with you.
- When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we partner with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below, Website and Third Party Links.
How we use your personal data
- Delivery of products and services. We use your personal data to provide the services for the purpose of fulfilling the agreement we have entered into with you, in particular to process your payments, fulfill your orders, send you notifications about your account, your purchases, returns, exchanges or other transactions, to create, maintain and manage your account, organize deliveries, facilitate any returns and exchanges and other functions and features related to your account.
- Marketing and advertising. We may use your personal data for marketing and advertising purposes, for example to send you marketing, advertising and promotional messages by email, SMS or post, and to show you advertisements for products or services. This may include using your personal data to better personalize the Services and advertising on our Website and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Article 6(1)(f) of the GDPR.
- Security and fraud prevention. We use your personal data to detect, investigate or take action against any fraudulent, illegal or malicious activity. If you choose to use the Services and create an account, you are responsible for ensuring the security of your login details. We strongly advise you not to share your username, password or other access information. If you believe that your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Article 6(1)(f) of the GDPR.
- Communicate with you and improve the services. We use your personal data to provide customer service and improve our services. This is in our legitimate interest to ensure our responsiveness, provide efficient services and maintain our business relationship with you in accordance with Article 6(1)(f) of the GDPR.
Cookies
Like many other websites, we use cookies on our website. For more information about the cookies we use in connection with operating our store with Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including to remember your actions and preferences), to perform analytics, and to better understand how users interact with the services (in our legitimate interest in administering, improving, and optimizing the services). We may also allow third parties and service providers to use cookies on our website to better personalize services, products, and advertisements on our website and other websites.
Most browsers automatically accept cookies by default, but you can choose to configure your browser to delete or reject cookies using your browser settings. Please note that deleting or blocking cookies may negatively impact your user experience and may result in certain services, including certain features and general functionality, not working or being unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties to perform contracts, for legitimate purposes and for other reasons covered by this Privacy Policy. These may include:
- Suppliers or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer service, cloud storage, order processing and delivery).
- Business and marketing partners to provide services and send you advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you ask us to disclose or otherwise consent to us disclosing certain information to third parties, for example to send you products or through your use of social media widgets or login integrations, with your consent.
- To our subsidiaries or within our group of companies, in our legitimate interest in running a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce applicable Terms of Use, and to protect or defend the Services, our rights, and the rights of our users or third parties.
We have disclosed the following categories of personal data and sensitive personal data about users for the purposes described above, under the headings “How we collect and use your personal data” and “How we disclose personal data”:
| Category | Categories of recipients |
|---|---|
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We do not use or disclose sensitive personal data without your consent or for the purpose of drawing conclusions about you.
Third-party websites and links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or that we do not control, you should review their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of those websites, including the accuracy, completeness or reliability of the information contained on those websites.
The information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of such third-party platforms, without limiting our or any third party's use of it. The fact that we include such links does not in itself imply any endorsement of the content on such platforms or their owners or operators, except as otherwise provided in the Services.
Information about children
The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that the information be deleted.
At the time of the effective date of this Privacy Policy, we are not aware of any “sharing” or “selling” (as those terms are defined in applicable law) personal information about anyone under the age of 16.
Security and storage of your data
Please note that no security measures are perfect or infallible and that we cannot guarantee “absolute security”. In addition, any information you send to us may be insecure during transmission. We recommend that you do not use insecure channels to send sensitive or confidential information to us.
How long we retain your personal data depends on various factors, such as whether we need this information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your rights
- Depending on where you live, you may be entitled to all or some of the rights set out below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in some cases we may refuse your request in accordance with the law.
- Right to access/information: You may have the right to request access to the personal information we hold about you, including information about how we use and share your information.
- Right to erasure: You may have the right to request that we erase the personal data we hold about you.
- Right to rectification: You may have the right to request that we correct the personal data we have about you.
- Right to portability: You may have the right to obtain a copy of the personal data we hold about you and request that we transfer it to a third party, under certain circumstances and with certain exceptions.
- Restriction of processing: You may have the right to request that we cease or restrict our processing of personal data.
- Withdrawal of consent: Where we process your personal data on the basis of your consent, you may have the right to withdraw this consent.
- Managing your communications preferences: We may send you promotional emails, but you can opt out of these at any time by using the unsubscribe option provided in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders.
You can exercise any of these rights when stated on our website or by contacting us using the contact details below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to your request. In accordance with applicable law, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to verify that you have authorized the agent to act on your behalf, and we may need to ask you to verify your identity directly with us. We will respond to your request as soon as possible, in accordance with applicable law.
Complaint
If you have a complaint about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or by lodging your complaint with your local data protection authority. For the EEA, a list of supervisory authorities responsible for data protection can be found here.
International users
Please note that we may transfer, store and process your personal data outside the country in which you reside. Your personal data is also processed by employees and by service providers and third party partners in these countries.
If we transfer your personal data outside of Europe, we will use recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the competent authority in the United Kingdom, as applicable, unless the transfer is to a country considered to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call us or send an email to support@varoninc.se
In accordance with applicable data protection laws and unless otherwise expressly stated, we are the data controller of your personal data.